This identity package was created for the launch of New York based College Sports Television. For the original pitch I designed a world made out of sports gear including tennis ball hills, but apparently CSTV doesn’t cover tennis so that was out. Instead these station ids were built around the #1 hand character interacting with a nostalgic sports world where trophies have marching bands and the clouds are made out of volleyballs.
Director: Nathaniel Akin
Studio: Global Mechanic
Creative Director: Bruce Alcock
Producer: Tina Oullette
Animation: Nathaniel Akin, Ian Godfrey, Cesare Battista, Paul Boyd