This Olympic theme spot for bell mobility goes way way back to when men wore togas and the Pegasus ran free. Featuring the Samsung a920 (aka ‘the jive’ phone) this ad also introduces us to the predecessor of our modern luge competition: sliding down an icy hill on an old shield.
This one was also a Bessie award winner. I believe we were simultaneously working on about 9 different pixel ads for Bell at this time, and this commercial was a finalist in the 2006 best single spot category, winning Bessie craft awards for writing, art direction and animation. Yay us!
Director: Nathaniel Akin
Studio: Global Mechanic
Creative Director: Bruce Alcock
Producer: Elizabeth Murray
Animation: Celest Brown
Design: Nathaniel Akin
Agency: Rethink Advertising