Another pixel ad, this one an unrelentingly upbeat musical. I’m not a fan of the musical format, but this ad is such sickly sweet over the top ridiculousness that it’s become one of my favorites. They played this commercial on heavy rotation during the Stanley Cup playoffs and the thought of this absurdly odd fey musical spot interrupting the hockey game cracks me up.
The original script for this spot featured the line ‘like being pals with Gandi’ and called for a scene where Gandi and the main character play Frisbee, but somebody thought this would be offensive for some reason and had it replaced with the line ‘like finding my long lost pappy’, which come to think of it rhymes a lot better with ‘oh what a day to be happy’ so it’s probably for the best.
Directed by: Nathaniel Akin
Production Studio: Global Mechanic
Creative Director: Bruce Alcock
Producer: Tina Oullette
Animation: Ian Godfrey & Cesare Battista
Agency: Rethink Advertising
Design: Toke Nygaard @ Cuban Council