This is one of my favorite ads from the first Bell Mobility pixel campaign, and the first spot where I had a chance to do some of the pixel art design.
I love the variety of characters and the psuedo man-on-the-street casual flow of this commercial. I directed this spot at Global Mechanic along with ‘roadtrip’. The mix of design and animation work on these spots was great fun.
That guy with the mullet lived in my neighborhood when I was growing up – the orange ten speed, the denim cut-offs, the mesh half top – I never could pull it off, but it was cool when I was ten.
Directed by: Nathaniel Akin
Production: Global Mechanic
Creative Producer: Bruce Alcock
Producer: Tina Oullette
Animation: Ian Godfrey & Cesare Battista
Agency: Rethink Advertising