These two 15 second spots were for a Sympatico holiday promotion. These were the first Bell commercials that Global Mechanic did with Cossette as the agency, and the first BCE ads in the pixel campaign that were not for the Mobility brand.
There are some nice little touches in these ads – I like the gelatinous turkey action as its being stuffed and the spray of walnut shells accompanied by little electrical crackles when it gets crushed in the laptop.
Director: Nathaniel Akin
Studio: Global Mechanic
Creative Director: Bruce Alcock
Producer: Elizabeth Murray
Animation: Paul Boyd & Celest Brown
Design: Toke Nygaard & Vicki Wong
Agency: Cossette Communications