Creating the machinery along the assembly line for this wrestling theme spot was great fun – all the little lights and rivets help create this fantastical sort of factory where professional wrestlers work assembling cellular phones.
The WWE had final sign off on the character designs for the wrestlers that appear in this ad: Rey Mysterio, Trish Stratus and Stone Cold Steve Austin. They were very specific about a few elements and easy going about others.
Directed by: Nathaniel Akin
Studio: Global Mechanic
Creative Director: Bruce Alcock
Producer: Tina Oullette
Animation: Ian Godfrey, Cesare Battista
Design: Toke Nygaard, Nathaniel Akin
Agency: Rethink Advertising