A business that encourages you to use less of it’s product? Yes, really.

This is a web and TV advert for the BC Hydro PowerSmart initiative to show customers ways to be smart about how they use electricity. Just clean text animation, clear visuals and a music track. Sometimes simple is best.

Directed By: Nathaniel Akin
Studio: Global Mechanic
Creative Director: Bruce Alcock
Producer: Betty Wharton
Animation: Ian Vincent Godfrey