This online campaign for Silk soy milk is a first to use deep linked annotations at YouTube to create interactive animation on a branded page. The 10 different question and answer animation sequences address urban myths, each in a different style. Developing the style and stories for each was a very fun rapid process. The Silk Canada page can be found here.
Directed By: Nathaniel Akin
Studio: Global Mechanic
Creative Director: Bruce Alcock
Producer: Betty Wharton
Animation: Michael Mann, Nathaniel Akin, Justin Longoz, François-Marc Baillet and Anik Rosenblum