This is another animated waffle ad for the Kellogg Eggo campaign, but this one has a catchy cheer. I did some heavy photoshop retouching on the cinnamon bun that introduces this spot.. you wouldn’t believe how bad a close-up photo of an actual cinnamon bun can look. We had about a hundred freshly baked cinnamon rolls delivered to the Global Mechanic studio and shot tonnes of still photos from a bunch of different angles so we could pick just the right one.

The studio smelled incredibly good that day.

For the cinnamon mini-rolls we had to come up with a graphic animated representation of brown sugar and cinnamon sparkles – I really like the way these turned out.

Who doesn\'t like cinnamon and sugar?

Who doesn't like cinnamon and sugar?


Director: Nathaniel Akin
Studio: Global Mechanic
Creative Director: Bruce Alcock
Producer: Tina Oullette
Nathaniel Akin
Ian Godfrey
Agency: Leo Burnett Canada