Hey! Come Back! I'm not going to eat you, I just want to play!

Hey! Come Back! I'm not going to eat you, I just want to play!

This was the first tv commercial I directed for the Kelloggs Eggo waffle advertising campaign: a blueberry flavor Eggo waffle chases a herd of blueberries across the screen -he just wants to play! I did several ads for this campaign at Global Mechanic and each one was done the same way: first we take photographs of a toasted waffle from several angles, and then we attach arms and legs and make ’em move.

I love the amount of character that shines through in these spots even though the characters don’t have any facial features. Everything has to be communicated through body language which is an interesting challenge for an animator.

Credits:

Directed by: Nathaniel Akin
Studio: Global Mechanic
Creative Producer: Bruce Alcock
Producer: Tina Oullette
Animation: Nathaniel Akin & Ian Godfrey
Agency: Leo Burnett Canada

Quicktime version here:
http://afterfx.net/video/the-chase